Artists impression of the Aveo Newmarket redevelopment Lendlease has entered into a development agreement with Brisbane Racing Club (BRC) to develop an integrated retirement and aged care precinct in Ascot, Brisbane.Retire Australia was also recently granted approval to build a three to five-storey complex next to the Tarragindi Recreation Reserve.At least 12 projects are also being considered by Gold Coast City Council.A recent report by Urbis found the top 10 suburbs for future retirement unit supply was spread across the southeast, and the move to ‘vertical’ retirement living was really beginning to take shape.Urbis regional director Ben Slack said retirees had no interest in ‘being locked up in facilities on the fringes’ and that could be seen in the number of ‘vertical retirement villages’ springing up or being proposed in the inner suburbs of Brisbane. Pradella Seachange CoomeraDeveloper Pradella has launched its third retirement community – Seachange Riverside Coomera.The over-50s lifestyle resort will consist of 124 homes, a five-star Country Club and River House within the gated country estate. An aerial view of the future Riverside Coomera Seachange Lifestyle Resort by PradellaSeachange Riverside Coomera was officially launched on February 20, and follows the developer’s move into the sector with Seachange Arundel in 2007 and Seachange Emerald Lakes in 2014More from news02:37International architect Desmond Brooks selling luxury beach villa19 hours ago02:37Gold Coast property: Sovereign Islands mega mansion hits market with $16m price tag2 days agoTwo more retirement communities are also in the works – Seachange Toowoomba and Seachange Victoria Point.Pradella Property Ventures chief executive Phil Goodman said their focus was on lifestyle – residents living active lifestyles in communities of like-minded people.“We don’t see ourselves as operating in the retirement sector. We are operating in the over-50s lifestyle resorts sector,” he said.Many developers and service providers have dropped ‘retirement’ or ‘aged care’ from their promotional flyers, instead opting for the phrase ‘over-50s lifestyle resorts’.Last year, social demographer Bernard Salt suggested retirement was for “old and obsolete people”.“Lifestyle is what people want. So, if you have the word ‘retirement’ in your product, remove it now,” he said.Mr Goodman said that when Pradella, a relative newcomer to the sector, started Seachange Lifestyle Resorts their goal was to deliver an award-winning facility.He said “five stars are now the norm”, and the market had changed significantly over the past decade, with buyers cashed up, healthier and living longer.And the battle for the grey dollar is heating up, with a host of new developments approved or before town planners for determination.Recently, Aveo was granted the green light to redevelop its Newmarket community, Tricare is set to launch the next stage at its Stafford Lakes development, a development application has been submitted for a health care and aged care development at Woolloongabba, and Lendlease recently announced that it had entered in to an agreement with Brisbane Racing Club to develop an integrated retirement and aged care precinct in Ascot.